What CRM can do
CRM software simplifies the sales process, shortens sales cycles and helps organizations make the most of every sales opportunity. CRM software automates sales tasks, such as creating quotes and orders, forecasting sales, pursuing leads and converting them into opportunities using sales workflows. By using CRM software, your marketing team can identify the sources of leads, opportunities and closed sales.They can also seek out customer information for upcoming campaigns and launch targeted email marketing campaigns. When customers place orders for your products or services subsequent to these marketing campaigns, you can track their orders using an ERP or business management solution, like Sage 300cloud.